Culture, Audience, and the Future of Marketing
Interview with Veronica Carvallo- VP of Marketing Solutions TelevisaUnivision
It was truly great to speak with Veronica Carvallo, VP of Marketing Solutions for Partner Solutions at TelevisaUnivision. Veronica has years of marketing experience in both broadcast and digital and has evolved to be a leader that puts passion for what other’s do at the center or what she calls “building the perfect team.”
In addition to speaking about the Marketing industry and how she has seen the business evolve, we focused a lot on the importance of knowing the audience, a crucial step that all marketers and even business professionals need to take on. Because she focuses primarily on serving the Hispanic audience within the United States, she highlights the greatness in diversity within that audience segment, and how brands are now becoming more strategic when aligning their brand messaging to them. Cultural understanding is a must have to be able to resonate not only with the Hispanic population in the U.S., but with everyone.
We spoke about automation, as well as what the future holds in the world of marketing. Yet if there was one thing that stood out from the interview was her true belief that teams within the marketing world need to have a variety of expertises for them to excel. In a world where resumes might hold heavy weight, for Veronica, the opportunities come when your passionate about what you do.
My name is Nat Gonzalez and I focus on Digital Marketing Strategies for businesses. To read more about the different topics I share, I invite you to check out @mindmeltcreative on Instagram.
