The Challenge
The Challenge
A marketing partnership started during the pandemic, the Red Carpet Law brand goal was to become the leading entertainment law resource on social media during a time where information consumption was at its highest. The face behind it all is of Billboard’s Top Music Lawyer, Pierre Hachar.
Building an entire digital ecosystem to inform, educate and entertain those interested in the entertainment industry was the feat. With a robust content strategy, RCL became a powerhouse of information and resources about how to succeed in the artistic world.
The Goals
The Goals
Brand Awareness & Affinity: Through a strong brand presence, one of the main goals was to make Pierre Hachar the leading source pertaining to entertainment law.
Credibility within Digital Platforms: To inform and educate people about the entertainment industry is no simple task. Through creative content strategies, the creation of informational content is what has positioned RCL as a leading digital entity.
Business Traffic Growth: The generation of leads through the sharing of resources was key. Through a variety of marketing initiatives that include targeted traffic drivers, the quarterly growth referrals and lead generation was imperative.
Online to Offline experiences: In addition to the standard digital goals, such as account growth and increased brand awareness, the true mission was to take the information and resources provided on social media and translating it to a tangible version where people could interact with Pierre Hachar beyond the content. Providing the digital audience an actual team to support their professional goals through RCL, was the true purpose of this marketing endeavor.
The Services
The Services
- Social Media Marketing
- Google & Social Advertising
- Content Production
- Campaing Planning & Management
- Lead Generation & Intake
- Design & UX Support
- Event Support
+ Qtrly Social Reach
%
ROAS
+ Qtrly Follower Growth
ongoing
progress
More about the client
Recognized as one of the Top Music Lawyers in the United States by Billboard Magazine, Pierre Hachar represents some of the music industry’s most renowned artists, producers, composers, and record labels, with a special focus on the Latin genre. Additionally, his dedication, achievements, and leadership earned him an induction into the Marquis Who’s Who list.
Red Carpet Law is the sister brand of the Hachar Law Group. HLG is a full-service law firm focused on the entertainment field, with divisions in Immigration, Litigation, Family, and Estate legal services, which are essential in the representation of their clients. Their team of industry professionals takes an aggressive approach to ensure zealous representation.
We work in partnership with ambitious brands who have a growth mindset. Brands with purpose and substance that aren’t afraid to stand out from the crowd.
Contact us
Future Client Proposal Requests: We love new clients! Leave us your name, email, industry and your specific needs and someone from our team will contact you. We will send you a brand survey for us to know more details, to then schedule a call.
Project Requests: Committing to one firm can be nerve-wracking, so let’s take this relationship slowly. Project-basis agreements also require a preliminary call to understand the scope and really understand your vision. Once we align on all the details, our team will send you a proposal and estimated time of completion.
Email: hello@mindmeltcreative.com
Let’s start creating
