The Need

The NEED

Executive Pastry Chef Yohann Le Bescond, reached out to Mind Melt Creative Agency in 2022 seeking to grow his personal brand across digital platforms. He understood the need and the power of social media for the creation of his own brand and wanted a team of creative individuals to help him execute a robust social media strategy.

Today, Chef Yohann Le Bescond has not only grown socially with over a 60K+ growth in only a year, but he continues to grow professionally as he participates in local and national shows such as Food Network’s Summer Baking Championship.

The Goals

Consistent Content Cadence Across Platforms: Strategic content distribution is key. Not every piece of content works in every platform. Our team provides experts in content marketing as well as strategic planning to execute seasonal and long-term campaigns.

Account & Multi-platform Growth: Besides the followers, our team specializes in developing habits between the client and their audiences. This leads to increase brand exposure and awareness, that results in a more engaged audience (new and existing). In addition to increased social presence, Chef Yohann wants to share is knowledge of the world of sweets with the world. As we continue to grow his social media platforms, a full evolution of a complete digital ecosystem is currently at play. This is a client Mind Melt Creative has seen grow from its initial roots and we pride ourselves in taking them beyond what their initial expected were.

Storefront & Affiliate Program Management: In a world where personal brands now can promote products and services they believe in. It is growing interest from brands to find the perfect representation for their brand’s purpose and products through affiliate programs. Yet not everyone can represent a brand and lead its audience to believe in the product without a proper engagement strategy.

Solidified Branding & Design: Aligning all brand related messaging to have one consistent look and feel as well as a permanent presence across all of the client’s platforms. These strategies are needed when a client has multiple projects of marketing initiatives that stem from one main brand.

Virality: Not a daily goal, but a nice-to-have that indicates the impact of the content being produced and shared. With the correct formula and understanding of what the audience is seeking, virality can be executed several times within the same account.

The Services

Branding & Design

Content Production

Social Media Marketing

Campaign Planning & Management

Check out all our services

K+ Qtrly Social Reach

K+ Qtrly Profile Visits

K+ Avg. Qtrly Follower Growth

ongoing
progress

More about the client

Executive Pastry Chef Yohann Le Bescond brings passion and a touch of sweetness to World Equestrian Center – Ocala with his acclaimed French desserts. As the organization’s first official hire, Le Bescond has been instrumental in developing and executing the dessert menus property-wide while also managing and producing innovative creations for Emma’s Patisserie, the authentic French bakery located in the Equestrian Hotel. He oversees a team of 15 pastry chefs and cooks in two kitchens throughout the facility, all of whom he has personally hired and trained.

Hailing from France, Le Bescond started baking at the age of 13 in his mother’s kitchen, which inspired his participation in an exclusive pastry apprenticeship. By the time he was 20, Le Bescond completed the Brevet Technique des Métiers Pâtissier (BTM) program, graduating with highest honors. He spent time gaining experience abroad and worked under some of the industry’s top names, including Stephane Klein, a Sugar Master considered to be the best in the world. He then came to the US to work as a Pastry Sous Chef and by the time he was 22, he held his first Executive Pastry Chef title. In addition to his professional pastry training, Le Bescond is also certified in ice cream and candy making.

We work in partnership with ambitious brands who have a growth mindset. Brands with purpose and substance that aren’t afraid to stand out from the crowd.

Contact us

Future Client Proposal Requests: We love new clients! Leave us your name, email, industry and your specific needs and someone from our team will contact you. We will send you a brand survey for us to know more details, to then schedule a call.

Project Requests: Committing to one firm can be nerve-wracking, so let’s take this relationship slowly. Project-basis agreements also require a preliminary call to understand the scope and really understand your vision. Once we align on all the details, our team will send you a proposal and estimated time of completion.

Email: hello@mindmeltcreative.com

Let’s start creating