The Need
The NEED
Celebrity Chef, Lorena Garcia is known internationally for her talent and ability to translate Latin flavors into delicious culinary masterpieces. In 2019, she saw the need to expand her digital footprint and invest in her online audience.
Today, Mind Melt Creative Agency manages all of Chef Lorena Garcia’s digital ecosystem along with the strategy that encompasses her other external marketing projects. We continue to expand the capabilities behind her brands and digital platforms to not only entertain, but also educate, engage and motivate her growing multi-platform audience.
The Goals
The Goals
Consistent Content Cadence Across Platforms: Strategic content distribution is key. Not every piece of content works in every platform. Our team provides experts in content marketing as well as strategic planning to execute seasonal and long-term campaigns.
Account Growth: Besides the followers, our team specializes in developing habits between the client and their audiences. This leads to increase brand exposure and awareness, that results in a more engaged audience (new and existing).
Cohesive Promotional Strategies: Aligning all brand related messaging to have one consistent look and feel as well as a permanent presence across all of the client’s platforms. These strategies are needed when a client has multiple projects of marketing initiatives that stem from one main brand.
Virality: Not a daily goal, but a nice-to-have that indicates the impact of the content being produced and shared. With the correct formula and understanding of what the audience is seeking, virality can be executed several times within the same account.
The Services
The Services
- Social Media Marketing
- Google Advertising
- Website Optimazation
- Content Production
- Campaing Planning & Management
Million Yrly Reach
Thousand Social Profile Visits
Thousand Follower Growth
ongoing
progress
More about the client
Chef Lorena Garcia’s global, fresh and highly flavorful take on Latin Cuisine offers a modern fusion of classic techniques with Latin ingredients. Chef, entrepreneur, cookbook author, media personality, cookware designer and restaurateur, she celebrates her passion for food through international flavors and culinary techniques she amassed as a young chef working in some of the world’s finest restaurants.
Her recipes have been featured in publications such as People Magazine, Cosmopolitan, Vogue and Saveur, and she has been profiled in business magazines for her significant role as a strong female Latina chef and business-owner including Kiplinger’s and Entrepreneur.
We work in partnership with ambitious brands who have a growth mindset. Brands with purpose and substance that aren’t afraid to stand out from the crowd.
Contact us
Future Client Proposal Requests: We love new clients! Leave us your name, email, and industry alongside your specific needs and someone from our team will contact you. We will send you a brand survey for us to know more details, and then schedule a call.
Project Requests: Committing to one firm can be nerve-wracking, so let’s take this relationship slowly. Project-basis agreements also require a preliminary call to understand the scope and really understand your vision. Once we align on all the details, our team will send you a proposal and estimated time of completion.
Email: hello@mindmeltcreative.com
Let’s start creating
